Casa Rosada

Casa Rosada - A project introducing ruby chocolate to the audience

This was a project for Falmouth University in which I had to come up with a way to introduce a new kind of chocolate to the general public.

Casa Rosada is a brave, modern and daring confectionary shop introducing the newly discovered ruby chocolate. It is based in London, UK and not only sells customers chocolate in several different forms, but gives them a museum-like experience, in which they get to witness the making of chocolate from scratch.

Confectionary products are packed in boxes with several different splash designs representing the mixture of different chocolates together. The shop is advertised on billboards and provides business cards.